Our team of skilled professionals brings diverse expertise and a passion for excellence to every project. From architects to engineers, we work collaboratively to transform ideas into reality, ensuring that each detail is crafted to perfection. Let’s build something extraordinary, together.
With 28 years of experience under his belt, Jeff George is a seasoned real estate professional and a pillar within the Keller Williams organization. Known for his sharp instincts, strategic mindset, and no-nonsense approach, Jeff has built a career navigating some of the most complex and high-value real estate transactions in the Greater Houston area and beyond.
As the leader of The SOLD by George Team, Jeff combines boots-on-the-ground hustle with boardroom-level deal-making. While his team handles a wide range of residential listings, Jeff’s true specialty lies in commercial real estate—where timing, leverage, and knowing the right people make all the difference.
His commercial portfolio includes:
Industrial Warehouses & Flex Space – Representing buyers and sellers in fast-moving industrial corridors.
Development Land – Sourcing and selling land for retail centers, multi-family projects, and mixed-use developments.
Office & Retail Leasing/Sales – Helping business owners, investors, and franchises secure profitable locations and negotiate favorable terms.
Income-Producing Assets – Working with buyers and 1031 investors to acquire
stabilized properties and value-add opportunities.
Build-to-Suit & Ground-Up Projects – Collaborating with developers, architects, and city officials to bring projects from concept to closing.
Backed by the unmatched reach and training of Keller Williams, Jeff operates with a deep understanding of local markets, emerging trends, and the legal nuances of commercial transactions. He’s known for being solutions-driven, brutally honest, and fiercely loyal to his clients’ bottom line.
If there’s a deal to be done, Jeff George will find it, structure it, and close it.
Region
Erica Balaban is a top-performing commercial real estate agent based in the Greater Houston area, specializing in sales, leasing, and investment strategy across retail, office, industrial, land development, and mixed-use assets. Backed by the powerhouse Sold by George Team at Keller Williams, Erica brings deep local insight and deal-making precision to help investors, developers, and business owners make profitable real estate moves.
Whether it’s structuring a land assemblage for a national brand, negotiating an industrial lease, or positioning retail space in a high-growth corridor, Erica is known for turning complex transactions into clear wins for her clients. Her expertise spans tenant representation, 1031 exchanges, investment analysis, and site selection — all grounded in sharp market awareness and straight-shooter communication.
From startup entrepreneurs to institutional investors, Erica’s clients rely on her to uncover off-market opportunities, protect their bottom line, and close with confidence. She’s more than a broker — she’s a strategic partner who understands that commercial real estate isn’t just square footage; it’s leverage.
Specialties:
Commercial land & development parcels
Retail/restaurant site acquisition & disposition
Office & industrial leasing
Mixed-use & multifamily investments
Strategic marketing for hard-to-sell properties
Gulf Coast waterfront and tourism corridor developments
Loyal. Local. Business-Minded.
If you’re growing your portfolio or planting the first stake, Erica brings clarity, connections, and competitive edge — from the Gulf Coast to the boardroom.
From strategy to structure, KW Commercial is your trusted partner in commercial real estate. Let’s turn your vision into reality—with excellence, experience, and precision.
We’re committed to building with quality craftsmanship and integrity that lasts a lifetime.
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